About Daniel:
A retrospective - works by "the artist" from 2005 - 2024.
Daniel is likely to be “arguably” the most influential Colombian via Miami via Atlanta via Williamsburg, now full-fledged New Yorker - living in Harlem, working in midtown adman/artist over the age of thirty-five (gasp for air).
A New York-based Art Director/ Creative Director.
Over the past 15+ years, he has produced a radical and varied body of work, from chicken noodle soups
to design museums.
His work is part of the MOMA and the Cooper Hewitt
Design Museum collection.
He believes a brand is like a person. It has a unique personality, tone, and sense of humor. He wants to help you make people like your brands. He gets excited about making things you can relate to and engage with.
When not advertising, you can find him enjoying blueberry pancakes, trying out new restaurants, researching new artists, and buying sweaters and sneakers for his doggo.
Lastly, Daniel is rather uncomfortable talking about himself in the third person. Yet here we are.
Better yet, see below what others say about Daniel.
"I had the privilege of working alongside Daniel Sinisterra for 2.5 years. Together, we successfully grew existing accounts, secured new business, and produced innovative, engaging work—all while maintaining a fun and collaborative environment. I highly recommend Mr. Sinisterra to any organization seeking a visionary creative leader who not only delivers outstanding results but also elevates the entire team
Michael J. Oxner, Creative Director at Doner
Experience
OPEN FOR WORK
DONER / Remote April 2021 - Sept 2024
Creative Director
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Lead creative vision and execution for major brands like Meijer, Consumer's Energy, Tishman Speyer, and Owens Corning, bringing fresh ideas that elevate their narratives in the market.
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Inspire and mentor a team of 6-8 creatives, fostering a collaborative, dynamic environment where great ideas thrive and evolve into impactful campaigns.
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Partner with business leaders and strategy teams to turn briefs into cultural moments, driving brand presence through digital, social, and traditional channels.
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Pitched and won the Meijer Retail account that brought the agency a 3 million dollar-a-year revenue.
GREY New York Jan 2020 - March 2022
Associate Creative Director
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Created P&Gs groundbreaking LGBTQ initiative, "The Pause", a campaign that sparked cultural conversations and achieved 5 million views in just days. The film gathered 20M Twitter impressions and 4 Million YouTube views in a week. The One Show 2021 - Film/Casting - Finaliste US.
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Led creative and Art Direction for healthcare giant UPMC, which impressed clients and won the agency a $4 million a year piece of business.
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Mentored multiple creative teams, inspiring them to explore, take risks, and deliver work that resonates deeply with audiences.
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Led the creative and Art direction for the Lindt account, creating their most successful ad to date in the US.
BBDO New York Jan 2015 - 2019
Senior Art Director
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Led the creative and visual direction for major brands like Lowe's, Dove Chocolate, Campbell's Soup, Kind Bars, and AT&T Business, building cohesive narratives that spanned digital, print, and social.
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Pitched and won the Cooper Hewitt Design Museum account, executing culturally relevant campaigns that engaged both art and design communities. Our ads ended up as a permanent part of the museum's collection.
BBDO New York Jan 2011 - 2015
Art Director
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Worked on Johnson's Baby worldwide launch of “For Every Little Wonder” campaign.
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I worked on redesigning the brand's global visual identity.
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Designed the LOGO+Lockup for the Lowe's “Never Stop Improving” campaign.
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Created and Produced creative campaigns on Guinness, Rogaine, Bud Light, Pfizer.
MD70, New York 2009 - 2010
Art Director
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I have experience in producing creative campaigns for Seven Jeans and Gant. And creative support for all luxury brand pitches.
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Additionally, I have worked with clients such as Y-3, Diane Von Furstenberg, and Bebe, gaining valuable experience in the nuances of luxury and fashion brands.
Noise, New York 2008 - 2009
Art Director
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Produced creative campaigns for Sunkist and Stephen Webster Jewelry.
Miami Ad School Miami - Art Direction Portfolio Program 2005 - 2007
Miami: Crispin Porter & Bogusky creative intern
Hamburg: Jung von Matt creative intern
London: Saatchi & Saatchi London creative intern
Florida International University 2001-2005
Communication Major, Advertising & Film Minor
Languages
English & Spanish
Awards & Recognition
The One Show 2021 – Film/Casting – Finalist – P&G The Pause
Contact