A retrospective - works by the artist from 2008 - 2021.
Daniel is likely to be “arguably” the most influential Colombian via Miami via Atlanta via Williamsburg, now full-fledged New Yorker - living in Harlem, working in midtown adman/artist over the age of thirty-five (gasp for air).
A New York-based Art Director/ Creative Director.
Over the past 10 to 11 years, he has produced a radical and varied body of work, from chicken noodle soups
to design museums.
His work is part of the MOMA and the Cooper Hewitt
Design Museum collection.
He believes a brand is like a person. It has a unique personality, tone, and sense of humor. He wants to help you make people like your brands. He gets excited about making things you can relate to and engage with.
When not advertising, you can find him enjoying pancakes, trying out new restaurants, researching new artists, and looking at the street kids to see what shoes they're wearing.
Lastly, Daniel is rather uncomfortable talking about himself in the third person. Yet here we are.
Reach out and say hi :)
GREY New York Jan 2020 - Present
Associate Creative Director
Carnation Breakfast Essentials. Lindt
BBDO New York Jan 2015 - 2019
Senior Art Director
Dove Chocolate, Campbell's Soup, GE, Kind bars.
Creative Director for the Cooper Hewitt Design Museum.
Responsible for all of its Print, OOH, online video content.
BBDO New York Jan 2011 - 2015
Worked on Johnson's Baby worldwide launch of “For Every Little Wonder” campaign.
Worked on redesigning a global visual identity for the brand.
As a junior, I had the opportunity to collaborate on the launch of the Lowe's
“Never Stop Improving” campaign. My work was chosen for the relaunch of the logo,
lock up, and all accompanying visual elements.
Produced creative campaigns on Guinness, Rogaine, Bud Light, Pfizer.
MD70, New York 2009 - 2010
Produced creative campaigns on Seven Jeans, Gant. Creative support for all pitches.
Some of the clients include Y-3, Diane Von Furstenberg, Bebe.
Noise, New York 2008 - 2009
Produced creative campaigns for Sunkist and Stephen Webster Jewelry.
Miami Ad School Miami - Art Direction Portfolio Program 2005 - 2007
Miami: Crispin Porter & Bogusky creative intern
Hamburg: Jung von Matt creative intern
London: Saatchi & Saatchi London creative intern
Florida International University 2001-2005
Communication Major, Advertising & Film Minor
English & Spanish
Awards & Recognition
The One Show 2021 – Film/Casting – Finalist – P&G The Pause