A retrospective - works by the artist from 2008 - 2020
Daniel is likely to be “arguably” the most influential Colombian via Miami via Atlanta via Williamsburg, now full-fledged New Yorker - living in Harlem, working in midtown adman/artist over the age of thirty-five (gasp for air). Over the past 10 to 11 years, he has produced a radical and varied body of work. From chicken noodle soup to design museums.
Daniel is a New York-based Art Director/ Creative Director.
He believes a brand is like a person. It has a unique personality, tone, and sense of humor. He wants to help you make people like your brands. He gets excited about making things you can relate to and engage with.
When not advertising, you can find him enjoying pancakes, trying out new restaurants, researching new artists, and looking at the street kids to see what shoes they're wearing.
Lastly, Daniel is rather uncomfortable talking about himself in the third person. Yet here we are.
You can reach him at:
Jan 2020 – Present GREY New York
Associate Creative Director
P&G, UPMC, Carnation Breakfast Essentials.
Jan 2015 – Present BBDO New York
Senior Art Director
Dove Chocolate, Campbell's Soup, GE, Kind bars.
Creative Director for the Cooper Hewitt Design Museum.
Responsible for all of its Print, OOH, online video content.
Jan 2011 – 2015 BBDO New York
Worked on Johnson's Baby worldwide launch of “For Every Little Wonder” campaign.
Worked on redesigning a global visual identity for the brand.
As a junior, I had the opportunity to collaborate on the launch of the Lowe's
“Never Stop Improving” campaign. My work was chosen for the relaunch of the logo,
lock up, and all accompanying visual elements.
Produced creative campaigns on Guinness, Rogaine, Bud Light, Pfizer.
2009 – 2010 MD70, New York
Produced creative campaigns on Seven Jeans, Gant. Creative support for all pitches.
Some of the clients include Y-3, Diane Von Furstenberg, Bebe.
2008 – 2009 Noise, New York
Produced creative campaigns for Sunkist and Stephen Webster Jewelry.
Miami Ad School
South Beach: CP&B
Hamburg: Jung von Matt
London: Saatchi & Saatchi London
Florida International University
Communication Major, Advertising & Film Minor
English & Spanish