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A retrospective - works by the artist from 2005 - 2024.

Daniel is likely to be “arguably” the most influential Colombian via Miami via Atlanta via Williamsburg, now full-fledged New Yorker - living in Harlem, working in midtown adman/artist over the age of thirty-five (gasp for air).
A New York-based Art Director/ Creative Director.
Over the past 15+ years, he has produced a radical and varied body of work, from chicken noodle soups
to design museums. 

His work is part of the MOMA and the Cooper Hewitt
Design Museum collection.

He believes a brand is like a person. It has a unique personality, tone, and sense of humor. He wants to help you make people like your brands. He gets excited about making things you can relate to and engage with. 


When not advertising, you can find him enjoying blueberry pancakes, trying out new restaurants, researching new artists, and buying sweaters and sneakers for his doggo.


Lastly, Daniel is rather uncomfortable talking about himself in the third person. Yet here we are. 

Reach out and say hi :)


DONER / Remote  April 2021 - Present  

Creative Director 

Oversee all creative development, production and optimization

across a range of brands which include:

Consumer’s Energy, Tishman Speyer, Owens Corning.
, motivate and mentor a team of 6-8 creatives.
Collaborate with diverse stakeholders, including designers, writers,

strategists, producers, marketers, and clients


GREY  New York  Jan 2020 - March 2022 

Associate Creative Director



Carnation Breakfast Essentials. Lindt

BBDO New York Jan 2015 - 2019

Senior Art Director


Dove Chocolate, Campbell's Soup, GE, Kind bars.

Creative Director for the Cooper Hewitt Design Museum.

Responsible for all of its Print, OOH, online video content.



BBDO New York  Jan 2011 - 2015

Art Director


Worked on Johnson's Baby worldwide launch of “For Every Little Wonder” campaign.

Worked on redesigning a global visual identity for the brand.


As a junior, I had the opportunity to collaborate on the launch of the Lowe's 

“Never Stop Improving” campaign. My work was chosen for the relaunch of the logo,

lock up, and all accompanying visual elements.


Produced creative campaigns on Guinness, Rogaine, Bud Light, Pfizer.


MD70, New York 2009 - 2010

Art Director


Produced creative campaigns on Seven Jeans, Gant. Creative support for all pitches.

Some of the clients include  Y-3, Diane Von Furstenberg, Bebe.


Noise, New York  2008 - 2009

Art Director


Produced creative campaigns for Sunkist and Stephen Webster Jewelry.


Miami Ad School Miami - Art Direction Portfolio Program  2005 - 2007

Miami: Crispin Porter & Bogusky creative intern

Hamburg: Jung von Matt creative intern

London:  Saatchi & Saatchi London creative intern



Florida International University 2001-2005

Communication Major, Advertising & Film Minor




English & Spanish


Awards & Recognition

The One Show 2021 – Film/Casting – Finalist – P&G The Pause



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