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Owens Corning


The challenge:

Owens Corning is America’s #1 trusted insulation brand. As the temperatures drop in the fall, there’s a big push to sell insulation; the cold is coming and we can protect you from it.

The solution:

Fall is insulation season, but it's also scary movie season. So we came up with some scary ideas to help disrupt the market, and make the Owens Corning Insulation brand relevant this season.


We leaped away from traditional insulation advertising, and (jump) scared our audience into learning how Owens Corning helps protect homes from natural AND EVEN supernatural elements—keeping families comfortable, in some very uncomfortable situations. Boo!

Client / 

Owens Corning

Role / 

Creative  Direction

Team / 

Michael Oxner CD/CW

Directors / 

Geoffrey Neal


Agency / 


Theatrical Teaser

:30 Spot ATTICAT

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