Cooper Hewitt Design Museum
Devour Design
The challenge:
The Cooper Hewitt Design Museum is a beacon of high design and a world-class museum but it has lower foot traffic than other big names. The museum had a new exhibition coming up tittle "Jazz design coming up
The solution:
Let’s make design irresistible. Make the historic pieces feel not only relatable but desirable. Make people crave design and CHM as the place to go get it.
Client /
Cooper Hewitt
Role /
Concept
Art Director
Creative Director
Agency /
BBDO
Photographer: Kate Mathis | Press: The Drum, Communication Arts
The Results:
The campaign delivered a 44.8% spike in visitors compared to the year before.
"BBDO New York "Devour Design" Campaign turns vintage design pieces into gourmet delicacies in an OOH campaign for the storied design museum."
- Communication Arts
DESIGN ANSWERS
Why go to a design museum and not the Met, MoMA or Whitney?
The answer: Solutions of all kinds.
From the beautiful to the practical and every answer in between.
Design is solutions to everything that surrounds us,
At Copper Hewitt you will the some of the best.
Cooper Hewitt Design Museum
Cooper Hewitt Design Museum
Design TriEnnial
Cooper Hewitt is unique in the New York museum scene. It sees design as a discipline ranging from ornate jewelry, functional furniture to environmental solutions to our worlds changing landscape.
We were hearing from New Yorkers that were confused about what there was to see at a “design museum?”
So we took an opportunity to show the breadth of their design interests in the triennial exhibition.
