Dove Chocolate
No More (holiday) FOMO
Dove Chocolate is about embracing pleasure first. Hence the rallying cry "Choose Pleasure." We found that many women saw the holidays as stressful instead of pleasurable. So this holiday season, we changed all that and encouraged them to embrace their own pleasure instead.
We often sideline the holiday we really want for the holiday we're "supposed" to have. But this year enough is enough.
Client /
Dove
Role /
Concept
Art Direction
Agency /
BBDO