Lowe's

Never Stop Improving

Our home is a form of self-expression. So we never stop dreaming up ways to make it better. This campaign is an invitation to take on more remodels, more gardening, more DIY.

 

When pitching the idea, my  ECD asked if any of us had thoughts on how we could make the brand more contemporary and up-to-date. So I simplified the original gable by making it into a simple and more stylish white outline, and they bought it. I celebrated.

Client / 

Lowe's

 

Role / 

Concept

Art Direction

 

Agency / 

BBDO

MyLowe's is a digital service from Lowe's that remembers all your purchases, helping you keep track of improvements around the house.

Director: Dave Meyers

Here are some of my selects from the long list of spots we did for the Never Stop Improving campaign.

Director: Dave Meyers