Never Stop Improving

We developed Lowe’s new campaign, Never stop improving, based on the simple, yet universal insight that home as a form of self-expression. The statement stands as a challenge for both Lowe’s commitment to us all. And as an invitation to take on more remodels, more gardening, more DIY.


At the launch of the campaign, my  ECD asked if any of us had thoughts on how we could make the brand more contemporary and up-to-date.


So I simplified the original gable by making it into a simple and more stylish white outline.

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MyLowe's is a digital service from Lowe's that remembers all your purchases. Until now, trying to remember your home’s paint colors resulted in sticky cans stacked in the garage or basement. MyLowe’s remembers all your purchases, so you can store your paint colors and not your paint cans.

Director: Dave Meyers

Here are some of my selects form the long list of spots we did for the Never Stop Improving campaign.

Director: Dave Meyers

This exhibition was organized during Daniel's free time and is made possible by the generous donation of Daniel himself. 

A Sinister Production

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