top of page
imgpsh_mobile_save.jpg
UPMC

The Medicine of 

TOMORROW TODAY

UPMC is on a mission to establish a reputation as the leader in medical advancement. 

 

Our challenge was to show America what a hospital can be.

Inspired by the maverick doctors we had the privilege of speaking to, we stirred healthcare conventions and made these genre-bending films.

 

Shot remote in Ukraine and with weeks and weeks of pre-pro, it was a wild wild ride

that taught me invaluable lessons.

Client / 

University of Pittsburgh Medical Center​

Role / 

Concept

Creative Direction

Art Direction

 

Team/

Erick Stossel CW

Caitlin Ewing ECD

Director / 

Jodeb

Agency / 

Grey​

UPMC TOMORROW ANTHEM
Play Video
undefined-high-10.gif
Screen Shot 2021-03-04 at 12.38.11 PM.pn
Tomorrow final stills copy 2.png
Tomorrow final stills.png
undefined-high-9.gif
Screen Shot 2021-03-04 at 12.43.09 PM.pn
undefined-high-11-3.gif
Screen Shot 2021-03-04 at 12.38.30 PM.pn
Tomorrow final stills copy 3.png
Tomorrow final stills copy 4.png
Tomorrow final stills copy.png
bottom of page