UPMC is on a mission to establish a reputation as the leader in medical advancement.

Our challenge was to show America what a hospital can be.

Inspired by the maverick doctors we had the privilege of speaking to, we stirred healthcare conventions and made these genre-bending films.

Shot remote in Ukraine and with weeks and weeks of pre-pro, it was a wild wild ride

that taught me invaluable lessons.

Client /

University of Pittsburgh Medical Center

Role /

Concept

Creative Direction

Art Direction

Team/

Erick Stossel CW

Caitlin Ewing ECD

Director /

Jodeb

Agency /

Grey

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