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UPMC

TOMORROW TODAY

UPMC is on a mission to establish a reputation as the leader in medical advancement. 

 

Our challenge was to show America what a hospital can be.

Inspired by the maverick doctors we had the privilege of speaking to, we stirred healthcare conventions and made these genre-bending films.

 

Shot remote in Ukraine and with weeks and weeks of pre-pro, it was a wild wild ride

that taught me invaluable lessons.

Client / 

University of Pittsburgh Medical Center​

Role / 

Concept

Creative Direction

Art Direction

 

Team/

Erick Stossel CW

Caitlin Ewing ECD

Director / 

Jodeb

Agency / 

Grey​

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