UPMC is on a mission to establish a reputation as the leader in medical advancement.
Our challenge was to show America what a hospital can be.
Inspired by the maverick doctors we had the privilege of speaking to, we stirred healthcare conventions and made these genre-bending films.
Shot remote in Ukraine and with weeks and weeks of pre-pro, it was a wild wild ride
that taught me invaluable lessons.
University of Pittsburgh Medical Center
Erick Stossel CW
Caitlin Ewing ECD