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Kind Bars
It matters what you're made of.
Kind bars are made with wholesome ingredients and their wrappers are transparent. Its good to know what you're eating - kinda like its good to know what your gonna get. What if other things were like Kind bars?
Client /
Kind ​
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Role /
Concept
Art Direction
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Team /
Lily Bussel CW
Michael Aimette ECD
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Agency /
BBDO
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This was definitely one of my favorite projects. Armed with simple yet powerful insight, we had a blast making other things as transparent as Kind bars.
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