Campbell's

Real, Real Life.

We re-launched this iconic brand with a little wit and a little humor, kinda like real life.

 

Star Wars fans had a lot to say about it.

Fun fact: Wookie casting is the best casting.

Client / 

Campbell's

Role / 

Concept

Art Direction

 

Team / 

Allison Lackey CW

Susan Golkin ECD

Director / 

Jake Scott 

Agency / 

BBDO