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Campbell's
Real, Real Life.
We re-launched this iconic brand with a little wit and a little humor, kinda like real life.
Star Wars fans had a lot to say about it.
Fun fact: Wookie casting is the best casting.
Client /
Campbell's
Role /
Concept
Art Direction
Team /
Allison Lackey CW
Susan Golkin ECD
Director /
Jake Scott
Agency /
BBDO
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