New York Marathon
You Make It
Our #1 priority was to create an Interactive Social Activation. Since all runners were already registered for the event, our task was to turn out the spectator's en masse, reminding viewers that a marathon can't happen without them.
The solution: Let spectators run the marathon on our site.
So we launched an aggregator site to collect and sort all the images, tweets, and posts that are taken and tagged on November 3rd, the day of the race. Using Google StreetView site visitors will be able to navigate the marathon route populated with the live feed of the photos tagged:
#RUNNYC | #TAGTHEBIB