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This exhibition was organized during Daniel's free time and is made possible by the generous donation of Daniel himself. 

A Sinister Production

Rogaine

Guys with hair

get it

Rogaine asked us to appeal to male millennials by getting them to stop stigmatizing Rogaine as a last resort fix, and start using it in order to keep the good things in life. 

 

After all, guys with more confidence get more. 

Client / 

Rogaine 

Role / 

Concept

Art Direction

 

Agency / 

BBDO

Photographer: Billy Siegrist