GUINNESS
BLAcK LAGER
THE BUSINESS CHALLENGE:
Diageo wanted to introduce Guinness Black Lager to the American market and challenge the idea that dark beer is heavy, intense, or difficult to drink. The goal was to showcase a lager that delivered crisp, refreshing drinkability with the unmistakable black color and roasted character of Guinness.
THE INSIGHT:
We already know and love so many things in black. Black cars. Black coffee. Black clothing. Black looks better, feels bolder, and makes the familiar more desirable.
THE IDEA:
Guinness Black Lager brought that same appeal to beer. A crisp, refreshing lager with the iconic color and character of Guinness.
Because everything’s better in black.
Client /
DIAGEO
Role /
Concept
Art Direction
Agency /
BBDO
VIDEO
SOCIAL
Rogaine;
Guys with hair
get it
Rogaine asked us to appeal to male millennials by getting them to stop stigmatizing Rogaine as a last resort fix, and start using it in order to keep the good things in life.
After all, guys with more confidence get more.
Client /
Rogaine
Role /
Concept
Art Direction
Agency /
BBDO
DISPLAY BANNER
DISPLAY BANNER
BUDLIGHT is
#UPforwhatever
THE BUSINESS CHALLENGE
Bud Light wanted to connect with Millennials during the crowded summer season by positioning itself as the beer for any and every moment. The challenge was to turn “Up For Whatever” from a tagline into a living invitation to get out, try something new, and make the most of summer.
THE INSIGHT:
For Millennials, summer is less about one big event and more about the stories you collect along the way. The best memories come from saying yes to something unexpected and checking it off your bucket list.
THE IDEA:
Bud Light Summer Bucket List turned “Up For Whatever” into a summer-long invitation to do more. A series of films brought bucket-list moments to life, from playing wild games to taking unexpected classes and going wherever the day led.
We extended the idea through customizable Bud Light labels, letting people create their own messages and bring the “Up For Whatever” spirit into the moments they were already enjoying.
Because summer is better when you’re up for whatever.
Client /
BudLight
Role /
Concept
Art Direction
Agency /
BBDO
Summer Bucket List Campaign
We released a series of summer bucket list spots (aimed at millennials) that show what it means to truly be up for whatever.
Here are a couple of ‘em to get the idea.
VIDEO/OLV