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At&t

DadDATA

Let's make our data work for us. 

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On Father's Day, we'll analyze public phone call volume data and use it to create geotagged social posts aimed at getting more of us to call our dads on Father's day.

 

And reinforce the message that

At&t is the network that connects

you to dad.

Client / 

At&t​

Role / 

Concept

Art Direction

 

Agency / 

BBDO

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