top of page
Bud Light

#UPforwhatever
Summer Bucket List

To show what it means to truly be up for whatever Bud Light implemented limited edition labels. We took that and ran with it by implementing a platform where millennials could customize their own Bud Light labels and slap them on where ever they are enjoying Bud Light. This grew campaign awareness and engaged with the target in a natural setting.

 

 

Client / 

Bud Light​

​

Role / 

Concept

Art Direction

 

Agency / 

BBDO

​

So how did we put #Upforwhatever into your hands?

Screen Shot 2015-07-30 at 10.51.26 AM.pn
Budlight_beerBoth.jpg

Some answers Below:

Screen Shot 2018-10-11 at 4.57.33 PM.png

We released a series of summer bucket list spots (aimed at millennials)  that shows what it means to truly be up for whatever. Here's a couple of them to get the idea. 

bottom of page