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Budlight
About: A Budlight beer pitch in which I participated in conjunction with Atmosphere BBDO.
Brief: How to bring the "dude-like" personality into the web.
Concept: We decided to play on the light hearted, joking spirit of "the dude." We created an interactive piece to integrate with a series of themed commercials. To bridge all interactive media we created a Facebook application, a mobile application, video banner ads, and a viral video.
My Role: Designer
Visit site: www.dudemadness.com
