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Y-3

About: Pitch for Y-3 ,spring 2010 campaign and site redesign, my role was concepting a site based ont he collections core strengths, athleticism and multi-layering. We pitched a light sensitive user experience site where the mouse became a light source in a dark browser, aiding in the discovery of the different elements of the site, collection, games, iphone connectivity and so on

My Role: Concept, Art Direction, Design