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econ-it
About: Concept for a cel phone application for Whole Foods, it in response to today's economy and new technologies.
Brief: Create a new tool that enables people to save money at Whole Foods, and in turn reduces the company's carbon footprint.
Concept: By marrying a very real problem facing consumers today, and new ways of using technology, we’ve envisioned a novel to save you money. People seldom find the right opportunity to save where it most makes a difference; everyday purchases. Coupons are a viable choice but so grossly underestimated and most always forgettable. Here is a simple application to house all your coupons and to most importantly remind you when to use them.
Econ-it uses the“mobile tagging” technique and works like this: enter Econ-it on your cell phone, and take a mobile picture of a product, store, or publication in front of you. econ-it initially recognizes the the (product , store or publication). It uses central coupon management system to alert you of saving in or around you. It stores your common purchases and keeps that information in your profile to give you a heads up when your favorite cereal is two for one.
It even links up to your store special rewards account to allow you to use your phone at check out so as to redeem your coupons in one easy step. You can use it at any of our stores.
Eat Healthy, Save Money!
My Role: Concept, Art Direction, Copywriting, Design
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